LARKSPUR, Calif. – FitVine Wine, known for its zero-sugar wines for active lifestyles, is teaming up with Life Time, a healthy lifestyle brand, as the official wine sponsor of Life Time Pickleball.
The new partnership aims to bring mindful indulgence to Life Time members across the USA.
FitVine wines will be integrated into events throughout Life Time athletic country clubs, including Pickleball Classic tournaments and Afterglo events.
Members will be able to enjoy exclusive wine tastings and post-match celebrations.
Additionally, FitVine Chardonnay, Pinot Grigio, and Cabernet Sauvignon will be available at Life Time LifeCafes, where permitted.
“At FitVine, we’re all about balance — working hard, staying active, and still enjoying a great glass of wine,” said Steven Acosta, Winemaker at FitVine. “Partnering with Life Time lets us bring that better-for-you wine option straight to their community, so members can raise a glass to their wins — on or off the pickleball court.”
Kelly Warner, Vice President of Partnership Marketing at Life Time, echoed the positive outlook: “FitVine’s dedication to crafting great-tasting, zero-sugar wines makes them a great sponsor of Life Time Pickleball, enhancing member experiences across our Life Time athletic country clubs.”
To find courts near you, please visit www.lifetime.life/pickleball.
FitVine Wine is known as a leader in Zero-Sugar wines paired with an active lifestyle, FitVine believes their wines fits into an active and well-balanced lifestyle. You can follow FitVine Wine on Instagram @fitvine_wine.
Life Time enables people to live healthy by connecting them with fitness opportunities across the United States and Canada. You can also follow Life Time Pickleball on Instagram: lifetime.pickleball.
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