ORLANDO, Fla. – Salad Leader, Fresh Express, is starting a new chapter.
The company that pioneered retail packaged salad 40 years ago is unveiling its Refreshed Brand Identity. Featuring an updated logo, thoughtful packaging design to reinforce its role as the “Salad Expert,” it has its eyes on connecting to a new generation of salad consumers.
“At Fresh Express, we believe our commitment to providing fresh, high-quality products isn’t just a promise—it’s a mindset,” says Fabian Pereira, Vice President of Marketing at Fresh Express.
Designed to connect with Gen Z consumers, the focus seems to be on making salads more eye-catching. The company brought in New York-based award-winning agency Sterling Brands to work on the packaging ” to align with the brand’s future direction”.
The brand has elevated its new logo to show “personal touch, quality, and trust.”
What’s Changed
- The Iconic Logo design
- handwritten word mark
- Packaging and color use
What’s Next?
The new Visual Identity will start appearing on the shelves on May 9, 2025.
Be sure to check it out alongside additional activations as part of the Express Yourself campaign. The campaign is intended to spark creativity in kitchens with a multi-phase campaign across streaming, social, and digital.
Fresh Express is dedicated to bringing to consumers’ tables healthy food that is easily available, like Fruits, vegetables and packaged salad leaves.
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