Global – Jack Link’s, a major meat snack company, is partnering with world-renowned social media creator, businessman, and philanthropist Jimmy Donaldson, better known as MrBeast.
The two entities have announced a global collaboration to launch a new line of co-branded, protein-packed meat snack products.
This partnership is notable as it marks MrBeast’s first-ever co-branded product line with a Consumer Packaged Goods (CPG) company, bringing together traditional food industry expertise and massive digital influence.
The Jack Link’s x MrBeast products will include co-branded packs featuring popular flavors of beef jerky, biltong, and beef bars. These snacks are designed for convenience, catering to active lifestyles and everyday protein needs for occasions like school lunches or road trips. The packaging will feature MrBeast’s signature branding.
“We are incredibly excited to partner with MrBeast,” said Troy Link, CEO of Jack Link’s. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”
The strategic aim of this partnership is to reach younger consumers, specifically Gen Alpha, Gen Z, and their parents. While younger generations snack frequently, meat snacks are currently less popular among this group compared to other options, presenting a significant opportunity for growth by offering appealing and convenient choices.
MrBeast, Jimmy Donaldson, commented, “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer.” He added that they are looking forward to creating something fun and tasty for their fans. MrBeast’s CEO, Jeff Housenbold, added that the collaboration felt like a natural fit, sharing a philosophy of being “better than the competition” and “better-for-you,” aiming to bring the “MrBeast experience from the screen to the snack aisle.”
Jack Link’s is recognized as a global leader in meat snacks and is one of the largest privately owned food companies based in the U.S. Jimmy Donaldson, known as MrBeast, is the world’s #1 social media creator, a businessman, and a philanthropist.
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