McBride Sisters Wine Company, a leading Black-owned and women-founded wine producer in the United States, has announced strategic changes aimed at bolstering its growth.
The company is implementing a stronger supply chain and restructuring its executive leadership to navigate the evolving wine market.
Key to this restructuring are two new appointments.
Art Moreno joins as Vice President of Sales, bringing extensive experience from IBG Wine and Spirits and Palm Bay International.
He’ll focus on expanding distribution and improving supply chain efficiency.
Hilary Butler steps in as Vice President of Marketing, leveraging her background from Bonterra Organic Estates to enhance the brand’s presence and impact.
Despite industry-wide challenges, McBride Sisters’ brands, including the McBride Sisters Collection and Black Girl Magic, saw growth in on-premise sales in 2024. The company’s innovative marketing partnerships, such as a recent campaign with Colgate Optic White that generated over 500 million impressions, demonstrate their ability to connect with diverse audiences.
Founders Robin McBride and Andréa McBride John emphasize the company’s unique understanding of new wine consumers.
At McBride we possess unique expertise in understanding what new wine consumers desire from their wine experience. This insight is deeply embedded in our DNA,
said Andréa McBride John.
Art Moreno will play a crucial role in streamlining the company’s inventory and supply chain, working closely with their national distribution partner, Southern Glazer’s Wine & Spirits. Steve Cohen of Southern Glazer’s expressed enthusiasm for the partnership, highlighting McBride Sisters’ ability to attract new consumers to the wine category.
McBride Sisters Wine Company, known for its award-winning wines, aims to redefine the wine experience for a broad audience. Their portfolio includes McBride Sisters Collection, Black Girl Magic, She Can Wines, and Whiny Baby Wines.
Source McBride Sisters Wine Company
Discover more from AltSpice
Subscribe to get the latest posts sent to your email.
