Toronto, Canada – The Parmigiano Reggiano Consortium has reported its 2024 performance results, highlighting a historic high of 3.2 billion Euros in turnover at consumption, a 4.9% increase from 2023.
The consortium shares that their total sales volumes grew by 9.2%, with strong performance in the domestic market (+5.2%) and a surge in exports (+13.7%).
Canada stood out with a remarkable 24.5% growth in imports.
Canada has emerged as a key growth market, with the first quarter of 2025 marking a strong performance. Imports increased by an impressive 64.0% compared to the same period in 2024, and 166.4% over 2023. The success is it says is the result of targeted marketing and trade initiatives with leading Canadian retailers and importers. Monitoring activities have confirmed that Parmigiano Reggiano is properly recognized and protected in the Canadian market.
“Canada’s exceptional 24.5% growth is a testament to the country’s evolving culinary culture and its appreciation for authentic, PDO-certified products like Parmigiano Reggiano,” said Nicola Bertinelli, President of the Parmigiano Reggiano Consortium.
Producer prices also increased. In 2024, the average price for 12-month matured Parmigiano Reggiano rose to €11.0/kg, up 9% from €10.13/kg in 2023.
For 24-month matured cheese, the price climbed to €12.5/kg with a 5% increase over the previous year’s €11.90/kg.
Exports now represent 48.7% of total sales, with strong growth across key regions: USA (+13.4%), France (+9.1%), Germany (+13.3%), UK (+17.8%), and Canada (+24.5%).
The Consortium invested 28.4 million Euros in global marketing and communications.
“2024 was a challenging year for Parmigiano Reggiano, yet it ended with record results,” said Nicola Bertinelli, President of the Consortium. “Looking ahead, we must increasingly invest in international market growth.”
The Parmigiano Reggiano Consortium is dedicated to protecting the PDO designation and educating global consumers about the cheese’s unique qualities.
The Parmigiano-Reggiano Consortium is dedicated to safeguarding the authenticity of Parmigiano-Reggiano cheese. This commitment began in 1901 with discussions on origin marking and involved overcoming naming disputes, wartime challenges, and competition from imitations.
Initially, individual Chambers of Commerce in Parma and Reggio Emilia attempted to create their own marks, but these efforts led to a unified approach. By 1934, the Consorzio Interprovinciale Volontario Grana Tipico was formed, uniting producers from Parma, Reggio Emilia, Modena, and Mantua under an official oval mark.
In 1964, the Consortium introduced the distinctive dotted inscription around each wheel of cheese, further securing the unique identity of Parmigiano-Reggiano.
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