Genesee Brewery has introduced a new season called “sum-all”, which falls between August and October… a mash-up of summer and fall.
Genesee describes the season as “New Yorkers beg for sweater weather while savoring the last days of summer”.
With a new season also comes the first official beer for the summer season is here: the Genesee Black Cherry Vanilla Kellerbier. It is available in 12-packs of 12-ounce cans and on draft.
The Black Cherry Vanilla Kellerbier is a crisp, unfiltered beer with a hint of vanilla and black cherry flavor.
Sum-all fans can also purchase Limited-edition Black Cherry Vanilla Kellerbier “sum-all” merchandise can be found at the Genesee Brew House in Rochester, New York.
Genesee is leaning into its tradition of releasing seasonal beers before you can even flip your calendar by crafting the new, official sum-all season.
Sum-all is all about celebrating the best of both seasons and embracing the juxtaposition this time of year offers. Fall beer in August? Makes sense to Genesee! Flannel swim trunks? You got it. Maple hot dogs? Well, you decide… Genesee is all about giving the people what they want, And while we don’t control the weather or the thermostat, Genesee can offer liquid relief, no matter the season!
said Tiffany Benning, brand manager for Genesee.Genesee is encouraging fans to share their “sum-all” moments on social media with the hashtag #GennySumAll(X/Twitter / TikTok.com).
The brewery has also recently introduced a new summer beer, Mango Peach Kolsch, and transitioned to eco-friendly ring carriers on all six packs of 12 oz. and 16 oz. cans.
Just when you thought summer couldn’t get any hotter, Genesee is throwing on the flannel in August and kicking off sum-all with zero regrets. Our Black Cherry Vanilla Kellerbier bridges the seasons perfectly, that’s why we’ve declared it our first ever sum-all beer, It showcases the tart sweetness of black cherry and a hint of smooth vanilla, all balanced in a crisp, unfiltered kellerbier that’s refreshing enough to drink in the heat.”
said Tiffany Benning, brand manager for Genesee. SOURCE Genesee Brewing Company
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