Study Explores Impact of THC Beverages on Alcohol Use and Well-being?

PHILADELPHIA- MoreBetter, a Real-World-Data research company, has announced a study focused on analyzing infused drinks, understanding the impact of THC-infused beverages on alcohol consumption, mood, and overall quality of life. 

This innovative effort comes at a critical time, as alcohol sales are experiencing a decline, and as consumers are increasingly curious about trying “better-for-you” alcohol alternatives.

The observational research study is recruiting up to 2,000 qualified participants who will provide daily feedback over a three-week period on their infused beverage and alcohol consumption patterns, as well as self-assessments on their overall quality of life.

The study is sponsored by multiple leading beverage brands, who are collectively supplying participants with free infused beverage products to use throughout the course of the study. Brands such as BRZ, Cantrip, Catrip, Hippie Water, and Icon Tonics.

By collecting consumer-reported outcomes from thousands of consumers, over a multi-week basis, we provide brands and industry advocates with the Real World Data they need to understand how infused beverages are impacting consumers’ quality of life,

says MoreBetter COO, Tyler Dautrich.

Our mission has always been to provide a healthier, more mindful way to enjoy social moments, and we believe this study will help us better understand and validate the positive impact of our product,

said Aaron Nosbisch, Founder and CEO at BRĒZ, a sponsor of the study.

This research comes in response to growing consumer interest in alcohol alternatives and a recent Surgeon General advisory highlighting alcohol’s link to cancer risk. The study seeks to understand how these beverages contribute to wellness and lifestyle improvements, particularly as acceptance and consumption increase across the United States.

MoreBetter is conducting the research, encompassing various THC-infused beverage formats, including canned seltzers, mixer bottles, dry powder mixes, and shots, to understand how different doses and applications impact consumer experiences.

The study is seen as crucial for informing safety standards, ensuring product quality, and enhancing consumer education within the rapidly evolving THC beverage industry, ultimately reshaping the future of adult beverage consumption.

Those who are over 21, may see there eligibility in the study here mystudi.es/bevstudy.

SOURCE MoreBetter