Candy Dynamics, the company behind Toxic Waste® Hazardously Sour Candy®, has launched a virtual storefront in Roblox®.
Partnering with Republiqe, the brand is engaging Gen-Z and Gen-Alpha with branded items available for purchase using Robux.
Built around the brand’s unique aesthetic, the Toxic Waste storefront features toxic slime, creepy-crawlers, and exclusive items. “I understand personally just how large of a role this game plays in the younger generation,” says Laura King, president of Candy Dynamics.
Roblox users can buy a backpack inspired by the Toxic Waste Yellow Drum or even slime-made hair. They will then be able to wear them across the Roblox world with nearly 380 million monthly active users globally.
This marks an exciting time for Candy Dynamics, Learn more at Toxic Waste Candy.
SOURCE Candy Dynamics Inc
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