New York, USA – Wasa, the renowned crispbread baker, is turning up the heat this summer with the launch of their innovative Crisp Creations and an exciting Camp Crunch experience.
According to the announcement, Wasa is partnering with outdoor enthusiast Dylan Efron to show how these new snacks can be part of our busy lives.
The company is introducing two new captivating flavors: Sesame & Sea Salt and Cinnamon.
These round crispbreads offer a modern twist on the traditional Wasa cracker, perfect to snack on.
“As someone who’s always on the move— I need snacks on hand that are quick, flavorful, and won’t slow me down,” said Efron.
The product is available in select stores as Wasa aims at sparking our snack creativity with these products.
Looking for a unique and engaging way to kick off summer? Wasa has you covered. Set on Governors Island, Wasa Camp Crunch promises a playground of flavor and adventure, with “make your own mini-meal” stations and outdoor crunch-themed activities.
The company is partnering with travel enthusiast Dylan Efron, who will share how he integrates Wasa products into his life.
Learn how Wasa crispbreads have been a snack staple for over 100 years.
For those unable to attend the in-person retreat, Wasa launched an ASMR soundtrack on Wasa’s YouTube channel. With the sounds of bonfires and crackers, you can be part of the sounds of the great outdoors.
From April 23 to April 30, 2025, snacking fans can enter The Wasa Camp Crunch Sweepstakes at www.wasacampcrunch.com for a chance to win a one-night stay in a private suite at Wasa Camp Crunch, featuring:
- Exclusive trip for up to ten winners and their guests (including round-trip flights, and ground transportation awarded as a $300 ride share gift card).
- Premium meals and “make your own mini-meal” stations incorporating the nature-inspired flavors of Crisp Creations crackers
- Nostalgic summer activities with a crunchy twist, like an outdoor yoga class, campfire music and vibes, and Crisp Creations Competition games, like Battle of the Bites: Sweet versus Savory (tug of war), Build-a-Bite Relay (relay race) and Snack Sleuths (scavenger hunt)
In summary, the food company is celebrating a new product, the round Crisp Creations crackers, with summer activities. As Lori Schwartz, Brand Manager at Wasa USA said, Wasa Camp Crunch aimed to show everyone “how easy it is to snack creatively and refuel both bodies and minds.” Wasa aims to encourage you to add a little bit of flavor with these crispbreads.
Wasa Crisp Creations crackers are now available at select retailers, including Shop Rite, Food Lion, Hy-Vee, and Stop & Shop.
They can also be purchased online at Amazon.
Later this year, these crackers will be launched at Kroger and Amazon Fresh.
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