DUBLIN, California – Challenge, a U.S. farmer-owned butter brand, has announced the release of Challenge Butter Cubes. Yes, The One with the Elk on It.
Marketed for the modern cook, these mess-free cubes are ready and accessible to all!
Per the announcement, the innovation in the space consists of a single package of ready-to-wrap butter cubes. They are intended to assist with precision and less table mess and come in a 4-spoon portion for busy chefs.
a new, innovative cube-shaped butter format, designed for easy measuring and less-mess cooking. Each cube is individually wrapped and pre-portioned into four tablespoons, offering precision, convenience, and a cleaner prep experience for today’s busy home cooks.
exact desciption from announcement
Priya Kumar, Vice President of Marketing, stated she realizes the cooking habits have changed. Additionally, a survey was conducted, and it appears many do not cook dinner. This makes it a convenient way for shoppers to access the product.
Challenge has been in kitchens for over 100 years, and we’ve seen how cooking habits have changed, Butter Cubes are our way of meeting today’s cooks where they are—with a format that’s intuitive, tidy, and ready to help get a great meal on the table, fast.
said Priya Kumar, Vice President of Marketing.
To enhance consumer experience, Melessia Knirf, a renowned recipe developer and cookbook author, along with her role as a Challenge brand advocate, expressed her enthusiasm for the new product:
The cubes are an easy way to make a weeknight meal feel complete. They’re perfect for finishing a quick pan sauce to round out a one-skillet dinner, dotting over a panko-topped casserole to add a golden-brown crunch, or tossing with pasta just before serving for velvety noodles.
Melessia Knirf, a renowned recipe developer and cookbook author and Challenge brand advocate
She mentioned that the Challenge brand offers an easy way to prepare meals entirely. Additionally, for modern cooks, saving time is a crucial factor. This new household staple allows families to enjoy meal time more quickly.
Challenge Butter Cubes will be available through a network of retail partners, including Walmart, Meijer, and Albertsons.
The product is set to launch soon, with expanded availability expected throughout the summer and fall of 2025.
Each 1 lb box contains individually wrapped cubes for easy and precise use.
It is available in both Salted and Unsalted varieties for $7.99.
Find Challenge Cubes at a retailer near you at challengedairy.com/butter-cubes.
Challenge Brand has a rich history of crafting high-quality dairy products since 1911. As a top butter brand nationwide, Challenge offers a variety of butter options.
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