Pureture Unveils Emulsifier-Free Protein: A Clean-Label Game Changer

Mark Fowler
1 Min Read
1 Min Read
Pureture Emulsifier-Free Protein Beverage

New YorkPureture, a food biotech company, has announced the commercialization of a next-generation alternative casein protein that delivers emulsification, complete nutrition, and clean-label compliance without relying on gums, thickeners, or stabilizers.

It is designed for use in dairy-free beverages, protein shakes, and emulsified food systems.

“We didn’t just clean up the label—we re-engineered the protein itself,” said Rudy Yoo, Founder & CEO of Pureture.

Pureture has completed a commercial production facility with 240 tons of annual capacity and is currently co-developing product formulations with a U.S. RTD brand. The first consumer product featuring Pureture’s protein is scheduled to launch in the U.S. market in Q3 2025.

7 Key Advantages of Pureture’s Alternative Casein Protein

  • Dairy-Free / Lactose-Free / Allergen-Free
  • Additive-Free & Non-GMO
  • Nutritionally complete: matches dairy’s essential amino acid profile
  • PDCAAS 1.0 – highest possible protein quality score
  • Formulated to meet U.S. clean-label expectations
  • Natural emulsification—no gums or stabilizers required
  • Up to 30% lower cost than dairy-derived casein

Pureture is a New York–based food biotechnology company developing next-generation functional protein ingredients through non-GMO strain engineering, controlled culturing, and clean-label formulation science.


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