Seagrams Escapes Launches Limited Edition Pop & Watch Variety Pack with JOLLY TIME Popcorn

Lance Cameron
By Lance Cameron 2 Min Read

From Now through to February 2024, Seagram’s Escape has announced its limited edition Seagram’s Escapes Pop & Watch Packs.

The pack includes seasonal flavours such as Blackberry Pear, Cranberry Orange, Apple Melon and Raspberry Lime.

The packs come in 11.2 oz. bottles or 12 oz. cans.

The Limited-edition Cranberry Orange flavour will be available in 4 packs of 11.2 oz. bottles.

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Seagram’s Escapes brand director justified the packaged pairing by saying “Our research indicates that Seagram’s Escapes consumers love salty snacks, so this promotional pack is the perfect pairing for both brands,”

Additionally according to Seagram’s Escapes research, watching TV is one of the most popular consumption habits of Seagram’s Escape Fans. With this appeal and great seasonal flavours, the fans record the highest purchase intent for these factors in the Fall/Winter months.

That data was cited from the report – 2021 GfK MRI-Simmons Spring Doublebase USA weighted to Population (000) (IRI, MULO, Brand Extension, Volume, WE 1/1/2023 IPSOS Brand Tracking Study, P6M FMB Consumers, W3 2022, Q46a & Q48)

Shoppers can also earn a rebate of $5.99 with each purchase of the Pop & Watch variety pack along with a 3-packs of JOLLY TIME Pop Corn.

The rebates can be redeemed by scanning the QR Code included on Seagram’s Escapes Pop & Watch packaging.

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The rebate offer is also exclusive to authorised rebates states, see Seagram’s Escapes website and social channels such as Instagram, Twitter, Facebook & Pinterest.

The Rochester, New York headquartered Seagram’s Escapes is one of 7 Drink Brands by FIFCO USA. Other FIFCO USA brands include Lipton Hard Iced Tea, Big Deal Brewing, Imperial, Magic Hat Brewing Campany, Labatt Blue / Labatt USA, Genesee Brewing Company and Genesee Specialty.

SOURCE Seagram’s Escapes

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